If you wanted to determine whether an ad drove incremental result, you would choose the Geo-Based method.
- Product-based
- User-Based
- Store-Based
- Geo-Based
The correct answer is: Geo-Based
Explanation: To test an ad’s incrementality, Google uses experiments with designated treatment and control groups rather than backward-looking comparisons. The Geo-based experiments method helps gauge the impact of ads on critical business outcomes, like online purchases or in-store sales, effectively revealing the ad’s incremental value.