When setting up a Performance Max for store goals campaign, the most appropriate objective would be “Local store visits and promotions.”
- Sales
- Leads
- Website traffic
- Local store visits and promotions
The correct answer is: Local store visits and promotions
Explanation: Performance Max for store goals primarily assists businesses in presenting consumers with crucial information about when and how to visit their stores. It’s essential to specify the store locations to be promoted by either linking them through your Business Profile account or by selecting affiliate locations. It’s pivotal to note: initiating a Performance Max campaign requires a linked location data source, with GBP being a viable option. The campaign, centered around simplicity, leverages the provided store locations, budget, and ad elements. Google AI then fine-tunes bids and placements to bolster in-store value and conversions across all Google platforms.
Read more here: https://support.google.com/google-ads/answer/12971048