To optimize offline conversion actions, consider using these Smart Bidding strategies: 1. Target Return on Ad Spend (tROAS), 2. Maximize Conversion Value, and 3. Target Cost-per-Action (tCPA).
- Cost-per-impressions (CPM)
- Cost-per-click (CPC)
- Target Cost-per-Action (tCPA)
- Maximize Conversion Value
- Target Return on Ad Spend (tROAS)
The correct answers are: Target Return on Ad Spend (tROAS), Maximize Conversion Value, and Target Cost-per-Action (tCPA)
Explanation: When it comes to Google Ads conversion imports, Smart Bidding strategies are indeed compatible. To get the most out of Smart Bidding for offline conversions, you should consistently upload conversions—daily if possible or at regular intervals. Whether it’s Target CPA, Target ROAS, or Max conversion value bid types, always upload all conversions with respective values. Ensure daily uploads for at least one to two conversion cycles before integrating a conversion into the “Conversions Column”. Remember, Smart Bidding specifically optimizes for conversion types present in the “Conversions” column.
Read more here: https://support.google.com/google-ads/answer/10029210