“Clicks to Call” would be reported as local actions.
- Website interaction
- Read Reviews
- App Reviews
- Clicks to Call
The correct answer is: Clicks to Call
Explanation: Local actions in Google Ads represent specific conversions when users interact based on a business’s physical location. These are tallied by default in the ‘All conversions’ column. One quintessential example is “Clicks to Call.” These denote the instances users click to call business sites via Google Ads, inclusive of location extensions across platforms like Search, Display, and YouTube. It’s significant to note, however, that calls initiated via call extensions aren’t categorized as local actions since they don’t resonate with specific business locations.