Local Inventory Ads target nearby shoppers, highlighting all in-store products, including top sellers and items on sale.
- You can set up and drive foot traffic at your location using location extensions.
- You can generate leads by encouraging customers to sign up for a monthly newsletter.
- They extend reach to shoppers in areas near your stores and feature all available in-store items, as well as best sellers and on-sale items.
- You can set up keyword targeting in your campaign to reach the right customers at the right time
The correct answer is: They extend reach to shoppers in areas near your stores and feature all available in-store items, as well as best sellers and on-sale items.
Explanation: Through Local Inventory Ads (LIA), businesses effectively put their products and store details on display for nearby Google searchers. Upon clicking such an ad, users are guided to a local storefront, either Google-hosted or an omnichannel landing page if compliant with set criteria. This storefront grants users insights into product availability, operating hours, and store directions. LIA leverages the Business Profile for store details, the Merchant Center for inventory data, and Google Ads for ad display, making it essential to include a product feed in GMC. The outcome? Greater reach, supported in-store promotions, and strategic inventory management without aggressive discounting.
Read more here: https://support.google.com/google-ads/answer/3057972