Local actions represent engagements like “Clicks to Call” related to an advertiser’s physical location.
- App Reviews
- Website interaction
- Read Reviews
- Clicks to Call
The correct answer is: Clicks to Call
Explanation: Local actions highlight specific conversions tied to a business’s physical presence, captured when potential customers engage with ads in a location-centric manner. These conversions appear under the ‘All conversions’ column in Google Ads by default. A prime example of local actions is ‘Calls’ – accounting for the times users click to call business locations via Google Ads, especially after engaging with an ad. This encompasses location extensions across Search, Display, and YouTube. Importantly, calls initiated through call extensions aren’t considered local actions since they aren’t location-specific.