Local Inventory Ads amplify reach to nearby shoppers, showcasing available in-store items, best sellers, and on-sale products.
- You can generate leads by encouraging customers to sign up for a monthly newsletter.
- You can set up keyword targeting in your campaign to reach the right customers at the right time
- They extend reach to shoppers in areas near your stores and feature all available in-store items, as well as best sellers and on-sale items.
- You can set up and drive foot traffic at your location using location extensions.
The correct answer is: They extend reach to shoppers in areas near your stores and feature all available in-store items, as well as best sellers and on-sale items.
Explanation: Local Inventory Ads (LIA) are a potent tool for businesses, efficiently connecting products with local shoppers on Google. When a shopper interacts with these ads, they’re directed to a local storefront—either Google-hosted or an eligible omnichannel landing page. This platform displays vital information like in-store inventory, store hours, and directions. LIA operates across Business Profile, Merchant Center, and Google Ads. By incorporating a product feed in the Merchant Center, businesses can enhance their audience reach, support in-store campaigns, and effectively manage inventory, avoiding excessive discounts.
Read more here: https://support.google.com/google-ads/answer/3057972