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Which of these are reported as local actions?


Local actions refer to conversions such as “Clicks to Call” related to a physical location from ad interactions.

  • Website interaction
  • Read Reviews
  • App Reviews
  • Clicks to Call

The correct answer is: Clicks to Call

Explanation: Local actions are metrics that denote conversions stemming from interactions with your ads tied to a particular physical spot. Within Google Ads, these are automatically recorded and found in the ‘All conversions’ column. Specifically, under local actions, ‘Calls’ count the number of times users have clicked to call business locations, like location extensions across platforms. It’s crucial to remember, though, that call extensions are not classified as local actions because they aren’t linked to specific locales.


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