The three Offline Sales approaches are Omnichannel + Store Centric, Omnichannel, and Store-Centric.
- Online
- Omnichannel + Store Centric
- Omnichannel
- Store-Centric
- Online + Omnichannel
The correct answers are: Omnichannel + Store Centric, Omnichannel and Store-Centric
Explanation: To effectively bridge online initiatives with offline sales, consider three Online-to-Offline (O2O) strategies: omnichannel, store-centric, or their combination. The omnichannel method aims for holistic sales growth, offering a unified shopping experience across platforms using tools like Local Inventory Ads. Contrarily, the store-centric strategy solely targets offline growth, leveraging tools like Performance Max to boost in-store footfall and sales, often yielding higher profitability. For a comprehensive approach, integrating both strategies ensures reaching diverse customers – whether they shop online, offline, or toggle between both – adapting as seasonal objectives evolve.