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Home » Grow Offline Sales Certification » You recently released a new line of energy drinks with plans to sell them at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
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You recently released a new line of energy drinks with plans to sell them at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?

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For your energy drinks sold at a renowned big-box retailer, utilize the Affiliate location extension with a Google-curated Chain.

  • Location extension with a Google curated chain
  • Affiliate location extension with a Global Location Group
  • Location extension with Business Profile
  • Affiliate location extension with a Google-curated Chain

The correct answer is: Affiliate location extension with a Google-curated Chain

Explanation: Launching products at partner retailers without a Google Business Profile? You can optimize visibility by leveraging Google’s curated chains via the affiliate location extensions. These extensions seamlessly direct consumers to proximate stores offering your items, crucial when they’re contemplating their purchase decisions. While integrating affiliate location extensions, you get to choose between two pivotal options: Chains, which are predefined locations by Google under specific brands, and Global Location Groups (GLGs), which classify locations by categories like Restaurants. If your products are stocked in retail chains, these extensions are essential in guiding shoppers to the right purchasing points.

Read more here: https://support.google.com/google-ads/answer/7178291

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