For a Performance Max for store goals campaign, you’d establish the objective as “Local store visits and promotions“.
- Website traffic
- Sales
- Leads
- Local store visits and promotions
The correct answer is: Local store visits and promotions
Explanation: Performance Max for store goals is designed to provide consumers with the essential information they require for planning store visits. By either linking your Business Profile account or selecting affiliate locations, you determine which stores to highlight. Remember, linking a location data source, like GBP, is a prerequisite for this campaign type. This strategy prioritizes simplicity while aiming to enhance your offline ventures. With the store details, budget, and ad assets you supply, Google AI refines bids, placements, and asset combinations, striving to boost in-store interactions and visibility across Google’s diverse platforms.
Read more here: https://support.google.com/google-ads/answer/12971048