Home » Grow Offline Sales Certification » You recently launched a new line of organic protein bars with the plan to sell the bars at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
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You recently launched a new line of organic protein bars with the plan to sell the bars at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?

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For products sold at a big-box retailer without a specific Google Business Profile, use the Affiliate location extension with a Google-curated Chain.

  • Location extension with a Google curated chain
  • Affiliate location extension with a Global Location Group
  • Location extension with Business Profile
  • Affiliate location extension with a Google-curated Chain

The correct answer is: Affiliate location extension with a Google-curated Chain

Explanation: When you’re selling products through partner retailers and lack a Google Business Profile, Google’s curated chains via affiliate location extensions can bridge the gap. These extensions guide consumers to nearby stores stocking your items, optimizing purchase decisions. While setting up affiliate location extensions, you have two main options: Chains, which are Google-curated brand-specific locations, and Global Location Groups (GLGs) defined by categories like Restaurants or Pharmacies. Specifically for retail chains, affiliate location assets play a crucial role in directing potential buyers to nearby outlets selling your products.

Read more here: https://support.google.com/google-ads/answer/7178291

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