When setting up a Performance Max for omnichannel goals campaign, it’s advisable to segment products based on performance and business objectives.
- Include all products from the local product feed
- Include all products from the local product inventory feed
- Segment products by availability and product type
- Segment products by performance and business goals
The correct answer is: Segment products by performance and business goals
Explanation: Performance Max offers an array of insights and reporting tools, encompassing Audience Signals, Product Listing Groups Reporting, the Insights Page, and Product Diagnosis. While there’s flexibility in campaign structuring, a pivotal recommendation is to categorize products according to their performance metrics and overarching business aspirations. Adopting this segmentation strategy can amplify the efficacy of the Performance Max campaign, ensuring it aligns with omnichannel objectives.