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Home » Grow Offline Sales Certification » While Performance Max uses machine learning models to optimize many features, which three features will you still need to add manually? Choose two.
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While Performance Max uses machine learning models to optimize many features, which three features will you still need to add manually? Choose two.

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The features you need to add manually in Performance Max are ad creatives and budget.

  • ad placements
  • creative combinations
  • bids
  • budget
  • ad creatives

The correct answers are: ad creatives and budget

Explanation: Utilizing an omnichannel shopping campaign is crucial when there’s a significant overlap between ecommerce and in-store products. Performance Max’s Omnichannel or Hybrid campaigns allow you to showcase local inventory seamlessly, bridging the gap between online and physical stores.

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