- It encourages feedback from users.
- It unlocks additional features in Google Analytics.
- It guarantees more conversions.
- It prevents misalignment.
The correct answer is: It prevents misalignment.
Tessa is a marketer at InterFlight. Tessa has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at InterFlight.
If their designers, developers, marketers, and leadership are all measuring different key performance indicators (KPIs), it may result in misalignment. Get agreement on specific, user-centric metrics so different team members can work toward shared goals.
Measuring the same KPIs across teams help to create a more user-focused organization.