- It guarantees more conversions.
- It unlocks additional features in Google Analytics.
- It encourages feedback from users.
- It prevents misalignment.
The correct answer is: It prevents misalignment.
Yvonne is a marketer at Voyair. Yvonne has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Voyair.
If their designers, developers, marketers, and leadership are all measuring different key performance indicators (KPIs), it may result in misalignment. Get agreement on specific, user-centric metrics so different team members can work toward shared goals.
Measuring the same KPIs across teams help to create a more user-focused organization.