Home » Mobile Experience Certification Exam » Kyle is a marketer at Flightzy. Kyle has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Flightzy. How does measuring the same KPIs across teams help to create a more user-focused organization?

Kyle is a marketer at Flightzy. Kyle has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Flightzy. How does measuring the same KPIs across teams help to create a more user-focused organization?

  • It encourages feedback from users.
  • It guarantees more conversions.
  • It unlocks additional features in Google Analytics.
  • It prevents misalignment.

The correct answer is: It prevents misalignment.

Kyle is a marketer at Flightzy. Kyle has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Flightzy.

If their designers, developers, marketers, and leadership are all measuring different key performance indicators (KPIs), it may result in misalignment. Get agreement on specific, user-centric metrics so different team members can work toward shared goals.

Measuring the same KPIs across teams help to create a more user-focused organization.

Leave a Comment