Why is it a best practice to set a bid for the “everything else in all products” product group?

Why is it a best practice to set a bid for the “everything else in all products” product group?

  • A) To make it easier to target a location for certain products
  • B) To be able to have one products group for mobile devices
  • C) To include items not part of other product groups in your campaign
  • D) To control the websites on which your Product Listing Ads appear

The correct answer is:

  • C) To include items not part of other product groups in your campaign
  • Google Display Advertising Exam – All Q&As
  • * Updated on 25-Apr-2019
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Explanation: The products within the product groups you don’t subdivide remain in an “Everything else” product group. You then set bids for each product group depending upon your campaign goals.
Read more here: https://support.google.com/merchants/answer/2660968

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