Home » Google Shopping Advertising Exam Answers » You’d like to promote your products across Google’s platform but aren’t sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign. Which statement is true about Smart Shopping campaigns?

You’d like to promote your products across Google’s platform but aren’t sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign. Which statement is true about Smart Shopping campaigns?

  • Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
  • Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
  • Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
  • Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.

The correct answer is: Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.

With Smart Shopping campaigns, Google’s machine learning uses your product feed to create and show a variety of ads across different networks, including the Google Search Network, Google Display Network, YouTube, and Gmail. Our systems test different combinations of the image and text assets you provide, then select and show the most relevant ads, automatically.

Read more here: https://support.google.com/google-ads/answer/7674739

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