- Enhanced cost-per-click (eCPC)
- Optimize for store visits
- Click-through rate
- Target return on ad spend (tROAS)
The correct answer is: Target return on ad spend (tROAS)
Smart Shopping campaigns maximize conversion value, achieve a specific target ROAS, optimize for new customers, and optimize for store visits. There is an option to set a target return on ad spend (ROAS) goal, which will optimize toward maximum conversion value within a target ROAS. This is great for her because she knows the value of acquiring new customers.
Chapter 6 – Unlock the Power of Smart Shopping Campaigns