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Which Smart Shopping campaign setting will help you determine the value of acquiring new customers?

  • Enhanced cost-per-click (eCPC)
  • Optimize for store visits
  • Click-through rate
  • Target return on ad spend (tROAS)

The correct answer is: Target return on ad spend (tROAS)

This bid strategy automatically sets bids to help get as much conversion value as possible at the target return on ad spend (tROAS) you set.

tROAS also offers support for your omnichannel objectives by enabling you to include a value for offline performance (store visits).

By default, Smart Shopping campaigns set bids that maximize the value of your conversions within your provided average daily budget. If you have a specific performance goal, add a target return on ad spend (tROAS).

Chapter 7: Try It Out: Create a Smart Shopping Campaign

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