- The customer retention setting helps you determine the value of acquiring new customers.
- The customer focus setting helps you determine the value of acquiring new customers.
- The customer selection setting helps you determine the value of acquiring new customers.
- The customer acquisition setting helps you determine the value of acquiring new customers.
The correct answer is: The customer acquisition setting helps you determine the value of acquiring new customers.
Explanation: Performance Max campaigns offer a setting specifically for customer acquisition, which can help you ascertain the value of procuring new customers. You can speed up the campaign ramp-up period by identifying which audiences are most probable to convert. Further, combining these inputs with value rules based on attributes such as audience, location, and device allows you to assess the value of each conversion for your business.