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How many Smart Shopping campaigns should you create to maximize performance?

  • Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
  • Create as many as 150 Smart Shopping campaigns to test performance and optimization.
  • There’s no limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.
  • Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.

The correct answer is: Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.

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