Shopping ads are dependent on two platforms, Merchant Center and Google Ads. Shopping ads are dynamically created using the product info uploaded to your Merchant Center account. Google Ads is the platform where advertisers control how their products are being advertised. Google Merchant Center holds information about what’s being advertised.
- When a user enters a query, Google’s system determines which ad appears based on the campaign and bid settings in Merchant Center.
- When a user enters a query, Google’s system determines which ad appears according to keywords in Google ads and the bid set in the Merchant Center.
- When a user enters a query, Google’s system determines which ad appears according to keywords in Google Ads.
- When a user enters a query, Google’s system determines which ad appears according to the product information in Merchant Center and the bid set in Google Ads.
- Google’s system determines which ad appears in response to a user’s search query based on keywords in Google Ads.
- Google’s system determines which ad appears in response to a user’s search query based on product information in Merchant Center and the bid set in Google Ads.
- Google’s system determines which ad appears in response to a user’s search query based on keywords in Google Ads and the bid set in Merchant Center.
- Google’s system determines which ad appears in response to a user’s search query based on the campaign and bid settings in Merchant Center.
- The product information in Merchant Center and the bid set in Google Ads helps Google’s system determine which ad will show for a user’s search query.
- The campaign and bid settings in Merchant Center helps Google’s system determine which ad will show for a user’s search query.
- Keywords in Google Ads and the bid set in Merchant Center helps Google’s system determine which ad will show for a user’s search query.
- Keywords in Google Ads help Google’s system determine which ad will show for a user’s search query.
You don’t have to manually create Shopping ads. Google will automatically use the product info added through Merchant Center to generate the ads for you. Both the product info in Merchant Center and the bid set in Google Ads helps Google’s system determine which ad will show for a user’s search query.
Chapter 5 – Identify the Right Shopping Campaign Type