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Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?

  • Lead
  • Awareness
  • Website traffic
  • Sales

The correct answer is: Sales

With Google’s Shopping campaigns, we’ll help more customers find your products – online and in-store.

Drive sales or conversions online, in-app, by phone, or in-store. Engage with customers who have already contacted you or are close to making a purchase decision.

Chapter 5 – Identify the Right Shopping Campaign Type

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