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- Google Display Advertising Exam – All Q&As
- * Updated on 25-Apr-2019
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Which is a method for evaluating performance of engagement ads created with the Ad gallery?
- Funnel Visualization report
- AdSense reports in Google Analytics
- Transaction rate
- Mouseover Rate
The correct Answer is:
- Mouseover Rate
Explanation: See instances where customers place their cursors over your display ad for a second or more. This can help highlight ads that may keep customers’ attention without an actual clickthrough to your website. This usually demonstrates an ad that needs a stronger call-to-action for the customer.
Read more here: https://support.google.com/adwords/answer/2456138?hl=en
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