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Home / Google Display Advertising Exam / John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

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John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
  • Demographic targeting
  • Similar audiences
  • Gmail ads
  • In-market audiences

Correct answer is:

  • Demographic targeting

Explanation: With demographic targeting in AdWords, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income. For instance, if you run a fitness studio exclusively for women, demographic targeting could help you avoid showing your ads to men.

Read more here: https://support.google.com/adwords/answer/2580383

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