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A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?

  • Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)
  • Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
  • Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
  • Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)

The correct answer is: Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)

Attributes are the data points that describe a product. Accurately describing your items using the required and recommended attributes helps potential shoppers to more easily search for and find your items as well as get accurate information about your products (e.g., price, availability). It’s best practice to structure your title:  Brand + Product Type + Attributes. Limit the title to fewer than 150 characters.

Chapter 5 – Identify the Right Shopping Campaign Type

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