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Home » Google Shopping Advertising Exam Answers » A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?

A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?

Last Updated on 2 weeks by School4Seo Team

For a Shopping ads product feed, the recommended title structure is Brand (brand name) + Product Type (category) + Attributes (color, size) to ensure clarity and relevance in search results.

  • Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)
  • Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
  • Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
  • Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)

The correct answer is: Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)

Explanation: Brand (brand name) + Product Type (category) + Attributes (color, size) is the recommended title structure.

This structure maximizes visibility and relevance by providing essential product information upfront. Including the brand name builds brand recognition. Product type categorizes the item, while attributes like color and size help users quickly identify relevant products. This clear and concise format aligns with user search behavior, improving click-through rates and driving sales. It ensures that the most important details are immediately visible, enhancing the shopping experience and optimizing ad performance.

Attributes are the data points that describe a product. Accurately describing your items using the required and recommended attributes helps potential shoppers to more easily search for and find your items as well as get accurate information about your products (e.g., price, availability). It’s best practice to structure your title:  Brand + Product Type + Attributes. Limit the title to fewer than 150 characters.

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