Home » Google Display Advertising Exam » Display campaigns use full automation to optimize and automate nearly all aspects of the campaigns. Users only have to provide a few inputs. What can a user input in a Display campaign?

Display campaigns use full automation to optimize and automate nearly all aspects of the campaigns. Users only have to provide a few inputs. What can a user input in a Display campaign?

Last Updated on 1 week by School4Seo Team

  • All channels they wish to target
  • A maximum conversion number
  • Keyword bids and modifiers
  • The images they wish to use

The correct answer is: The images they wish to use

Explanation: In Google Ads Display campaigns, while automation optimizes many aspects, advertisers are responsible for providing specific inputs to ensure their ads are effective and aligned with their brand. One crucial input is the selection of images. Advertisers upload images that best represent their products or services, which are then used in responsive display ads. These ads automatically adjust their size, appearance, and format to fit available ad spaces across the Google Display Network. By supplying relevant images, advertisers help create visually appealing ads that can capture the attention of potential customers. support.google.com

In addition to images, advertisers can also provide other assets such as headlines, logos, videos, and descriptions. These elements work together to enhance the effectiveness of responsive display ads by ensuring they are engaging and informative. support.google.com

By carefully selecting and providing these inputs, advertisers can maintain control over their brand representation while leveraging Google’s automation to optimize ad performance across various platforms.

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