Last Updated on 8 years ago by School4Seo Team

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• Google Analytics IQ Exam – All Q&As
• * Updated on 25-Apr-2019
• * 100% Moneyback Guarantee
• * 100% Legitimate to use for Exam

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In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

• Assisted Conversion Value
• Conversion Rate
• First Interaction (Click) Conversions
• none of these metrics

The correct answer is:

• First Interaction (Click) Conversions

Explanation: The number (and monetary value) of sales and conversions the channel initiated. This is the first interaction on a conversion path. The higher these numbers, the more important the channel’s role in initiating new sales and conversions.

Read more here: https://support.google.com/analytics/answer/1191204?hl=en
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