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In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

Last Updated on 6 years ago by School4Seo Team

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

  • True
  • False

Correct answer is:

  • False

Explanation: In the Multi-Channel Funnel Reports, all the channels are credited according to the roles they play in conversions—how often they assisted and/or completed sales and conversions.

Read more here: https://support.google.com/analytics/answer/1191180

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Nitin Batra. (2020). In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.. School4Seo. https://school4seo.com/google-analytics-certification-answersheet/in-multi-channel-funnel-reports-conversions-and-ecommerce-transactions-are-attributed-to-the-last-campaign-search-or-ad-that-referred-the-user/
Nitin Batra. “In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user..” School4Seo, June 13, 2020, https://school4seo.com/google-analytics-certification-answersheet/in-multi-channel-funnel-reports-conversions-and-ecommerce-transactions-are-attributed-to-the-last-campaign-search-or-ad-that-referred-the-user/.
Nitin Batra. “In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user..” School4Seo. June 13, 2020. https://school4seo.com/google-analytics-certification-answersheet/in-multi-channel-funnel-reports-conversions-and-ecommerce-transactions-are-attributed-to-the-last-campaign-search-or-ad-that-referred-the-user/.
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