Your Multi-Channel Funnel reports have no data. What is the most likely reason

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Your Multi-Channel Funnel reports have no data. What is the most likely reason?

  • You are not using Google Tag Manager
  • You haven’t enabled demographic data
  • You haven’t implemented Goals or Ecommerce
  • You are not using content experiments
  • You haven’t set up Goal Funnels

The Correct Answer is:

  • You haven’t implemented Goals or Ecommerce

Explanation: Google Analytics compiles conversion path data for any Goal or Ecommerce transaction you define. It means, If you have not defined goal in Google analytics, you won’t be able to see anything in report.

You can read more here: https://support.google.com/analytics/answer/1191182?hl=en

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