Target impression share automated bidding strategy is Siona using to make sure her ads are getting a minimum number of impressions on the top of the page.

Target impression share is a Smart Bidding strategy that automatically sets bids with the goal of showing your ad on the absolute top of the page, on the top of the page. Target impression share is available either as a standard strategy in a single campaign or as a portfolio strategy across multiple campaigns.

Target impression share bidding automatically sets bids to help achieve your Impression Share goal across all campaigns using this strategy.

Learn more here: https://support.google.com/google-ads/answer/9121108

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