Last Updated on 4 years by School4Seo Team

Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut” with related keywords like “coconut snacks” in a single ad group?

• To show ads promoting “Sweet & spicy coconut” to people searching for that flavor
• To show ads promoting all the flavors to people searching for “gourmet popcorn”
• To make sure “Sweet & spicy coconut” continues to be the bestseller
• It’s most efficient to have a single ad group

The correct answer is: To show ads promoting “Sweet & spicy coconut” to people searching for that flavor

Explanation: Nick sells 5 flavors of gourmet popcorn. To show ads promoting “Sweet & spicy coconut” to people searching for that flavor, he should bundle ads for his best-selling flavor, “Sweet & spicy coconut” with related keywords like “coconut snacks” in a single ad group.

Read more here: https://support.google.com/google-ads/answer/6372655

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