Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance?
- Compare average CPA and conversion rate before and after using target CPA bidding
- Enable and disable target CPA bidding every other day to observe differences
- Install a new conversion tracking code
- Monitor overall changes in clicks received
The correct answer is: Compare average CPA and conversion rate before and after using target CPA bidding
Explanation: Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. By Comparing average CPA and conversion rate before and after using target CPA bidding, she can tell if it’s improving her campaign performance. Your target CPA might be too low. You may want to compare your target CPA to the historical average CPA of your campaign. If your target CPA is significantly below your historical average CPA, your target CPA may not be attainable while maintaining reasonable levels of traffic, and you should consider raising your target.
