Summary
They should select the Dismissed filter, then select un-dismiss. Dismissing a recommendation in Google Ads only hides it from the active view on the Recommendations page, it never deletes it. When a business goal changes, filtering by Dismissed and un-dismissing brings the recommendation back so it can be reviewed and applied.
Nitin Batra is a Google Ads Search certified professional who manages live search campaigns and works with the Recommendations page and Optimisation Score in client accounts on a daily basis.
Last updated: August 23, 2026
- They need to surface a new one because if it was dismissed, it’s permanently deleted.
- They should select the Dismissed filter, then select un-dismiss.
- They can wait 90 days after it’s dismissed for it to resurface automatically.
- They must recreate the campaign from scratch after it’s dismissed.
The correct answer is: They should select the Dismissed filter, then select un-dismiss.
Key Takeaways
- – To get a dismissed recommendation back, select the Dismissed filter on the Recommendations page and then select un-dismiss.
- – Dismissing only hides a recommendation from the active list, it does not delete it or block Google Ads from generating similar ones later.
- – Recommendations are generated from your account data, campaign settings, performance history and trends across Google Search, so they refresh as your account changes.
- – A common mistake is assuming dismissal is permanent and rebuilding a campaign, which wastes learning data and history when un-dismissing takes two clicks.
Where exactly is the Dismissed filter located in the Google Ads interface?
Go to the Recommendations page in the left navigation menu of your Google Ads account. At the top of the recommendation cards you will find filter and view controls, and Dismissed is one of the available filters. Applying it switches the view from active recommendations to the ones you previously set aside.
Does dismissing a recommendation affect my Optimisation Score?
Yes. Dismissing a recommendation removes it from the calculation, so your Optimisation Score adjusts as if you had made a decision on it. If you un-dismiss it later, it returns to the active list and counts towards the score again until you apply or dismiss it.
Will Google Ads show me the same recommendation again after I dismiss it?
It can. Recommendations are regenerated based on current account data and performance signals, so if the underlying condition still exists, a similar recommendation may surface again on its own. Dismissal is not a permanent block on that type of suggestion.
Should I dismiss recommendations I do not plan to act on right now?
Yes, dismissing keeps the Recommendations page focused on items you are genuinely evaluating, which makes weekly account reviews faster. Since nothing is lost, you can always filter by Dismissed and un-dismiss when priorities shift. Just avoid dismissing in bulk without reading, because useful budget and bidding suggestions get buried that way.
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