four Search campaigns that run out of daily budget

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  • Google Search Advertising Exam – All Q&As
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Given four Search campaigns that run out of daily budget, three can likely benefit from bidding or budget changes. Which is most likely configured effectively as is?

  • Unprofitable campaign, planning to scale up exposure if profitability can be achieved.
  • Profitable campaign, missing additional profitable conversions when budget limits exposure.
  • Branding campaign with set marketing budget, prioritizing more clicks over current ad position.
  • Branding campaign with set marketing budget, prioritizing current ad position over more clicks.

The correct answer is:

  • Profitable campaign, missing additional profitable conversions when budget limits exposure.

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2 thoughts on “four Search campaigns that run out of daily budget”

  1. Why not “Branding campaign with set marketing budget, prioritizing current ad position over more clicks.” where the goal is to get impressions?

    • Hello Rouwen,
      It is not because, display campaign is run for branding purpose. When the search campaign is run, it’s main goal is to get the direct response. Here, the question is about search campaign.

      Regards
      Nitin

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