Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

Correct Answer is:
An investment of $9,600 to generate 1,600 conversions with a CPA of $6

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Because this is the only plan having highest conversions at lowest CPA. This plan will assist Ben in achieving his marketing goal of selling excess inventory.

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