- List the ad at the bottom of the search results.
- Increase the font size.
- Feature a relevant headline.
- Include a current promotion.
The Correct answers are: Feature a relevant headline and Include a current promotion.
To create an inviting and relevant ad to which potential customers will respond favourably, the account manager should create an ad with relevant headlines and include promotions. It will motivate users to click on it. Such action will improve the CTR (Click-through rate). You should make your offer more compelling to your target audience. Highlight a unique benefit of your product or service, such as free shipping. Ensure the details in your ad match the intent of your keywords.
Read more here: https://support.google.com/google-ads/answer/6167130