Home » Google Ads Search Advertising Exam » An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably. What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.) Select All Correct Responses

An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably. What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.) Select All Correct Responses

  • List the ad at the bottom of the search results.
  • Increase the font size.
  • Feature a relevant headline.
  • Include a current promotion.

The Correct answers are: Feature a relevant headline and Include a current promotion.

To create an inviting and relevant ad to which potential customers will respond favourably, the account manager should create an ad with relevant headlines and include promotions. It will motivate users to click on it. Such action will improve the CTR (Click-through rate). You should make your offer more compelling to your target audience. Highlight a unique benefit of your product or service, such as free shipping. Ensure the details in your ad match the intent of your keywords.

Read more here: https://support.google.com/google-ads/answer/6167130

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