Last Updated on 2 weeks by School4Seo Team

You prioritize displaying the product experience with tightly framed shots focusing on app use and benefits when creating a storyboard to make your first video asset for an app campaign.

Which element should you prioritise when creating a storyboard to make your first video asset for an app campaign?

• Emotional appeal through compelling storytelling to connect deeply with potential users
• Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
• Making the brand known by pairing the logo with zoomed-out shots
• Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits

The correct answer is: Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits.

Explanation: Displaying the product experience with tightly framed shots focusing on app use and benefits should be prioritized.

For app campaigns, showcasing the app’s functionality is crucial. Tightly framed shots highlight key features and benefits, providing a clear understanding of the app’s value. This approach resonates with potential users by demonstrating the app’s usability and solving their needs. Storyboarding these elements ensures a focused and effective video asset, maximizing engagement and driving installs by showing real-world app usage.

App ads should start quickly and get into the actual experience of the app as fast as possible. For many top-performing ads, the app is the ad — either a direct experience of the app itself or a quick demo of the app’s capabilities