You should remove and replace low-performing assets if your goal is to optimize display campaigns before increasing budgets.
- Add new assets multiple times per week.
- Pause the campaign.
- Replace all the assets at once.
- Remove and replace low-performing assets.
The correct answer is: Remove and replace low-performing assets.
If it’s been two weeks since you set up your campaign, you are supposed to check your asset report. If you find any of your short headlines and images have a low-performance score, so it’s recommended to replace them.