Home » Google Ads Apps Certification » Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?

Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?

Decision making is a challenge for machine learning even if it is being incorporated into many marketing activities. Recent research finds that Decision making is harder to automate.


  • Reporting
  • Budget setting
  • Optimization
  • Decision making

The correct answer is: Decision making

According to a 2018 report by McKinsey & Company, the hardest activities to automate are those that apply expertise to decision making, planning, or creative work.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.