Last Updated on 2 weeks by School4Seo Team
Bid and Budget are the two settings, Walt should observe on an ongoing basis if he wants the campaign to work within specific boundaries, toward a desired outcome.
Walt wants to provide strategic guidance for the Google App campaign that he’s managing. He wants the campaign to work within specific boundaries, towards a desired outcome. Which two settings should Walt observe on an ongoing basis? (Choose two)
- Audience
- Location
- Bid
- Budget
The correct answers are: Bid and Budget
Explanation: To provide strategic guidance and ensure a Google App campaign operates within specific boundaries toward a desired outcome, Walt must continuously observe and manage the Bid and Budget settings.
- Bid: The bid strategy (e.g., Target CPI, Target CPA) directly influences the cost efficiency and the type of users acquired. Observing it ensures the campaign is optimizing for the desired action at an acceptable cost.
- Budget: The daily budget sets the spending limit and directly impacts the reach and volume of installs or in-app actions the campaign can generate. Monitoring it ensures the campaign spends effectively without overspending and allows for scaling or adjusting based on performance.
These two settings are the primary levers for controlling campaign performance and aligning with strategic goals.
Reference Link:
- Set the right bid & budget for App campaigns – Google Ads Help: https://support.google.com/google-ads/answer/9234183 This official Google Ads Help page explicitly details the importance of setting and managing both “Bid” and “Budget” for App campaigns, stating they are crucial for achieving marketing goals.
The most straightforward way for a marketer to guide machine learning toward success is by setting an appropriate bid and budget.