Bid and Budget are the two settings, Walt should observe on an ongoing basis if he wants the campaign to work within specific boundaries, toward a desired outcome.
- Audience
- Location
- Bid
- Budget
The correct answers are: Bid and Budget
The most straightforward way for a marketer to guide machine learning toward success is by setting an appropriate bid and budget.
- Headline: Elevate Your App Campaign
- Chapter: Guide the Machine for a Better App Campaign
- Learn more here: Skillshop Google Ads Apps Certification