Home » Google Ads Apps Certification » Samira has a travel app named YourAdventure. Why should she create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours?

Samira has a travel app named YourAdventure. Why should she create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours?

Themed ad groups are used to create and deliver relevant ads to travelers with different interests that’s why she should create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours.


  • Themed ad groups are used to set budgets by traveler interest.
  • Themed ad groups are used to create and deliver ads in different languages to different travelers.
  • Themed ad groups are used to adjust bids by traveler interest.
  • Themed ad groups are used to create and deliver relevant ads to travelers with different interests.

The correct answer is: Themed ad groups are used to create and deliver relevant ads to travelers with different interests.

For accurate targeting, assets are organized in ad groups around a specific theme, audience, or message. Ad creatives are only created from combinations of assets within an ad group. Ad groups are themed groupings of assets that help improve campaign targeting.

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