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Home » Google Ads Apps Certification » Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?

Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?

Last Updated on 2 years by School4Seo Team

Pauline needs new users who complete valuable actions within the app. this fall under Maturity phase.


  • Launch
  • Growth
  • Engagement
  • Maturity

The correct answer is: Maturity

Maturity is the state when an app is well-established, it has a large user base. An app in this stage needs new users who complete valuable actions within the app. An app might have an established cost-per-acquisition (CPA) goal overall or be able to place set dollar values on specific user actions (like a purchase or add-to-cart).

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