Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to…

Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to find this data. What should she do?

  • She should look at total conversions, which automatically include view-through conversions.
  • View-through conversions isn’t a default column in the performance report. She should find the view-through conversions in the asset report.
  • View-through conversions isn’t a default column in the performance report. She should add her total interactions with her total conversions.
  • View-through conversions isn’t a default column in the performance report. She should customize her columns to include it.

Correct answer is: View-through conversions isn’t a default column in the performance report. She should customize her columns to include it.

“View-through conversions” isn’t a default reporting column in Google Ads. To see view-through conversions in its own column, start in the campaign performance report and go to Columns at the top right. Select Conversions, check the View-through conversions box, and select Apply.