Last Updated on 11 months ago by School4Seo Team
View-through conversions isn’t a default column in the performance report. Carol should customize her columns to include it.
- She should look at total conversions, which automatically include view-through conversions.
- View-through conversions isn’t a default column in the performance report. She should find the view-through conversions in the asset report.
- View-through conversions isn’t a default column in the performance report. She should add her total interactions with her total conversions.
- View-through conversions isn’t a default column in the performance report. She should customize her columns to include it.
The correct answer is: View-through conversions isn’t a default column in the performance report. She should customize her columns to include it.
Explanation: View-through conversions (VTCs) are a valuable metric, especially for App campaigns where users might see an ad but convert later without clicking. However, it’s true that View-through conversions is not always a default column in the standard performance reports within Google Ads. To review this data, Carol needs to customize her columns in the Google Ads interface. By adding the ‘View-through conversions’ column, she can gain a more complete understanding of the indirect impact and full value her App campaign is generating, providing insights beyond just click-based conversions.
Reference Link: Customize your tables – Google Ads Help: https://support.google.com/google-ads/answer/1704381 (This general help page on customizing reports shows how users can add various metrics, including different conversion types, to their view.)
“View-through conversions” isn’t a default reporting column in Google Ads. To see view-through conversions in its own column, start in the campaign performance report and go to Columns at the top right. Select Conversions, check the View-through conversions box, and select Apply.
About view-through conversions – Google Ads Help: https://support.google.com/google-ads/answer/6270625 (This page explains what VTCs are and how they’re reported, implicitly indicating they might need to be added. While it doesn’t explicitly state “not a default,” the need to understand where to “find” it implies it’s not always front and center, necessitating customization.)