Last Updated on 1 month by School4Seo Team

For your video game customer running a YouTube connected TV (CTV) campaign in Display & Video 360 and looking to reach specific audiences, you should advise them to use Programmatic Guaranteed deals.

• Open Auction
• Private deals
• Private Auction deals
• Programmatic Guaranteed

The correct answer is: Programmatic Guaranteed

Explanation: Programmatic Guaranteed deals offer a streamlined purchasing solution that combines automated buying with the benefits of tagless trafficking, sophisticated targeting capabilities, and unified reporting and billing. These deals enable advertisers to secure exclusive inventory through direct negotiations with publishers under a reservation agreement. Once established, this agreement guarantees the inventory, ensuring that neither the publisher nor the advertiser can deviate from the deal. This approach is particularly effective for targeting specific audiences on platforms like YouTube CTV, where reaching the right viewers with precision can significantly impact campaign success.