For a national bridal chain targeting wedding planners with a specific audience created within Display & Video 360, frequency management should be set up in the specific audience settings.
- In the line item settings
- In the campaign settings
- In the insertion order settings
- In the specific audience settings
The correct answer is: In the specific audience settings
Explanation: Within the Audience module of Display & Video 360, you have the capability to tailor audiences through detailed analysis of audience profiles. This module allows for the setting of frequency caps, which control how often ads are displayed to individuals within your campaign. By employing frequency caps, you can ensure that your targeted audience, in this case, wedding planners, is not exposed to your ad more than twice a month. This is achieved by analyzing and leveraging data from first-party, third-party, and Google sources to construct a nuanced audience strategy that includes limitations on ad impressions, thus optimizing campaign impact and audience experience.
Chapter 8: Get Started in the Audiences Module
Read more here: https://support.google.com/displayvideo/answer/9099427