For a national bakery chain launching a campaign with the specific condition of potentially backing out if it rains on their opening day, they should consider entering into either a Preferred deal or a Private Auction deal with the publishers in Display & Video 360.
- Programmatic Guaranteed deal or Preferred deal
- Open Auction deal or Private Auction deal
- Open Auction deal or Programmatic Guaranteed deal
- Private Auction deal or Preferred deal
The correct answer is: Preferred deal or Private Auction deal
Explanation: Preferred deals allow direct negotiation between publishers and advertisers, offering exclusive or high-performing inventory at a set price. Crucially, they offer the flexibility for the advertiser to withdraw from the deal, aligning with the bakery chain’s need for adaptability based on weather conditions. Private Auction deals also provide the opportunity to access targeted inventory and audience segments with the advantage of creating custom packages. Both deal types offer the desired flexibility and control for the bakery chain, allowing them to optimize their campaign based on real-time circumstances while still securing premium ad placements on local news stations’ homepages.
Read more here: https://support.google.com/displayvideo/answer/13387031
Chapter 11: Get to Know Deals in Display & Video 360