For a resort looking to advertise on the homepage of multiple online travel agencies with the option to back out if weather conditions aren’t favorable near the launch day, the suitable Display & Video 360 deal types would be either a Preferred deal or a Private Auction deal.
- Preferred deal or Programmatic Guaranteed deal
- Programmatic Guaranteed deal or Open Auction deal
- Private Auction deal or Open Auction deal
- Preferred deal or Private Auction deal
The correct answer is: Preferred deal or Private Auction deal
Explanation: Preferred deals in Display & Video 360 facilitate direct negotiations between publishers and advertisers, offering exclusive or premium inventory at a predetermined price and volume. Notably, these deals provide the advertiser the flexibility to opt out, which aligns with the resort’s requirement for adaptability based on weather conditions. On the other hand, Private Auction deals offer targeted access to valuable inventory and audience segments, with the ability to create custom packages tailored to specific criteria. Both deal types grant the resort the desired level of control and flexibility, ensuring they can secure prominent advertising placements with the option to adjust their campaign strategy as needed.
Read more here: https://support.google.com/displayvideo/answer/13387031
Chapter 11: Get to Know Deals in Display & Video 360